Sooey auto sales4/12/2023 ![]() By all means, vet your brand name for language conflicts as thoroughly as you do for legal ones. Linguistic screening is an important element of global branding: you don’t want to risk an international incident over an unintended vulgarity or an inappropriate connotation. “Like many urban legends,” he writes, “the story has the appeal of showing how the high and mighty can be humiliated by stupid mistakes.” Snopes observes that the tale “makes its point so well – just like the apocryphal one about George Washington and the cherry tree – that nobody wants to ruin it with a bunch of facts.”Īnd there’s some logic to the legend. Gerald Erichsen, who writes about Spanish-language topics for, has a theory. If the “no go” story has been so thoroughly discredited, why is it still popular?
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